Gartner Podcasts

The Intersection of AI & CX

Artificial Intelligence (AI) is cooking up new possibilities for Customer Experience (CX). Gartner analyst Whit Andrews: “You’d think it was crazy if you brought a product and somebody called you every week to talk to you about how you use that product. That would just seem nuts, right? And yet, depending on the product, that … Continued

Does Sales Force Automation Still Give an Advantage?

Can sales force automation tools still give you a competitive advantage? Gartner Research Director Tad Travis says that all depends on you: “There’s always an assumption made that if you buy Sales Force Automation you’ll get good sales execution, particularly for driving revenue growth, just because you bought the salesforce automation tool. That’s almost never the case. … Continued

Winning Formula: Sales + Marketing = More

Sometimes “more” is not always a good thing … “We live in the World of More, where your customers have access to more information, more options and more people involved in the purchase decision than ever before, and we’re looking to get after that sale with more reps and more specialists and, on the marketing side, … Continued

Gartner Delivers Bigger Insights for Midsize Enterprises

Midsize enterprises (MSE) face the same challenges that their larger counterparts do, but they diverge greatly in the solutions they need. “In any of the things that Gartner covers, the questions are the same but the answers are different. So how do we provide that tailored advice when we’re in front of a midsize enterprise … Continued

Better Data Will Expand Your Customer Base

You want your Sales and Marketing initiatives to round up more customers, right? But what happens when the data you need keeps wandering away from the herd? “What emerged on top was bigger problems, trying to deal with messy data. We often call it data wrangling, which brings to mind these visions of spreadsheets riding … Continued

Gartner Symposium/ITxpo 2018: Gartner Keynote Preview

Digital change is relentless, but fear not, Gartner Research Vice President Don Scheibenreif says help is on its way: “What we’re trying to do in the Keynote is to kind of connect the dots and all the messages they’re hearing from Gartner about digital technology and the implication for business and government. And all focused … Continued

Gartner Symposium/ITxpo 2018: Passing, Present & Future

You can’t stop change; you can only hope to keep up with it — and ride its power to success. “Change is coming at us really constantly, very fast, and it’s beyond our ability to absorb that. So what are the techniques we can use to actually mitigate that change, take advantage of that constant … Continued

Future-proof Your Company and Your Career

Warning: We’re going to make you feel uncomfortable … and you’ll thank us for it. “We know from research that the No. 1 reason that businesses stop growing is because individual leaders in that organization stopped growing. How do you know if you’re growing? And the very quick, fast answer to that is, do you … Continued

Be a True Digital Leader

Okay, leaders, if you want to make your employees the best they can be, you might start by giving them some more space: “Connector managers are much more successful than the always-on manager that most of us currently think that we want. The always-on manager is somebody who focuses on personally providing continuous coaching and … Continued

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