Analyst Profile

Roles and Responsibilities

Helen Huntley is Managing Vice President for the Customer Experience/Digital Commerce team that resides in the larger Application and Software Engineering Leaders group. Her global team of analysts, based in the U.S., Europe and Asia/Pacific, covers topics such as digital commerce - strategies, best practices, technologies, online marketplaces, personalization, customer journey analytics, customer journey mapping, digital trust, digital customer experience, architecture, commerce search, AI in commerce, payments within electric and mobile commerce, configure, price and quote application suites, price optimization and management. Ms. Huntley has more than 20 years of research experience. Prior to assuming a management role at Gartner, she was a Vice President, Distinguished Analyst providing guidance to CEOs, CIOs and senior IT leaders in corporations and government agencies, business leaders in high-tech enterprises and professional services firms, and technology investors. Ms. Huntley's coverage includes IT strategy, key trends impacting IT and digital business, global sourcing (global, nearshore, onshore and rural sourcing, sourcing strategy, evaluation and selection of suppliers, contracting and vendor management), maximizing the impact of IT on enterprise goals and objectives, workforce strategy and planning. She further advised IT technology providers on market opportunities, business model imperatives, market disruption, go-to-market and differentiation strategies.

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