Big Data Business Benefits Are Hampered by 'Culture Clash'

Archived Published: 12 September 2013 ID: G00252895

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Business analysts have typically worked to a requirements-based model, answering clearly-defined business questions. Big data, however, demands a different approach, using opportunistic analytics and exploring answers to ill-formed or nonexistent questions.

Table of Contents

  • Introduction
    • Collaboration Not Conflict
  • Analysis
    • Not All Information and Analytics Should Be Treated the Same
    • An Information Product Life Cycle Approach Requires Both Mindsets
    • The Three Vs of Big Data Are Not All That Needs to Be Managed
    • Start Focused but Keep an Eye on Future Integration
  • Recommended Reading
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