How Communications Teams Use GenAI to Optimize Content Workflows

4 ways to enhance content creation efficiency and focus on strategic work.

94% of Communications leaders think that content creation will be impacted the most by GenAI.

Latest Gartner research explores how Communications teams are utilizing generative AI tools to optimize content workflows. The study identifies four main tasks where generative AI can be applied: supporting research, generating new content, modifying existing content, and receiving feedback. While GenAI offers potential efficiency gains, Communications leaders should remain cautious about data privacy, security, and accuracy. Implementing AI in content workflows requires careful oversight and strategic piloting to maximize benefits and mitigate risks.

Use the latest Gartner insights for Communications on generative AI to:

  • Improve your team’s content workflows
  • Identify potential security and ethical concerns
  • Pilot use cases to test business impact and scalability

 

Download Research for Communications Leaders

Improve content workflows within your communications team

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company/Organization Information

    All fields are required.

    Optional

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Accelerate growth with Gartner conferences

    Gain exclusive insight on the latest trends, receive one-on-one guidance from a Gartner expert, network with a community of your peers and leave ready to tackle your mission-critical priorities.

    View Conference Calendar