Communications leaders are under constant pressure to influence stakeholder perceptions and behaviors to drive business outcomes. Our research and insights, rooted in the challenges and topics our clients deem most important, can help you and your team save time and make better decisions that impact your day-to-day activities as well as longer-term strategic initiatives.
Navigating Stakeholder Expectations
Communicators are facing pressure from multiple sources demanding direction on when and how the organization should engage in contentious issues. Our research shows that engaging in social issues results in the majority of stakeholders reacting - and behaving - positively toward the company.