Sixty-one percent of executives believe that their company struggles to bridge the gap between strategy formulation and day-to-day implementation. To step up to the increasingly strategic role of the communications function, executives need to set clear expectations for communicator competencies, identify loopholes and actively build a team that will support the function’s long-term success. The key is to provide relevant and valuable development opportunities to keep individuals engaged.
Excel at the art of content planning
Great content is a prerequisite for a good communication strategy. Unveil how to drive employee performance through effective messaging.