In this report we present key trends in communicators’ budgets and resource allocation. Compared to recent years, communicators’ budgets have grown slightly, although funds allocated to the function now represent a smaller percentage of total company revenue.
Communicators are investing in staff over vendors and shifting their focus from tactical to strategic activities. Fewer teams are dedicating resources to graphics and creative services, while more are engaging in measurement, monitoring and skills training.
Our report helps communications leaders plan resource allocation and defend budget and staffing decisions.