The communications function faces significant disruptions in how it delivers value as organizations become more complex with the rise of digital technology.
Recent Gartner research identified communications as having the lowest levels of employee engagement against all 17 other business units. Communications leaders must address declining employee engagement now or risk seeing worsening trends in employee retention, productivity and recruitment.
The key to higher discretionary effort and intent to stay are employee value proposition drivers and employees’ perception of them.
Our research outlines three recommendations for communications leaders:
- Promote open dialogue to create a more collegial and informal work environment.
- Focus on upskilling employees to improve perceptions of co-worker quality.
- Tailor digital business training to build capacity and digital dexterity.
Download the research to ensure you build a sustainable and committed communications team.