Communicators are facing pressure from multiple sources demanding direction on when and how the organization should engage in contentious issues. Customers, employees, activists and executives all expect companies to take a stance — but doesn’t that expose the business to reputational risk?
Our research shows that engaging in social issues actually results in the majority of stakeholders reacting and behaving positively toward the company.
Download an excerpt from our most recent research to understand what stakeholders are expecting from your organization.