When organizational transformations fail, cultural barriers and change resistance are often the culprits. Yet, the communications department is ideally positioned to counter this.
In fact, employees’ ability to navigate competing cultural norms is the single biggest driver of performance in times of transformation. Communicators who know how to influence this capability are ahead of the curve.
Our research helps communications leaders who are responsible for change communication understand how culture impedes or supports organizational transformation — and what drives high employee performance through change.