A key factor of the communications function's success in effectively influencing perceptions and driving behaviors is the skill sets of its teams.

For communicators, various skills can take on different priorities depending on whom you are asking. Managers and their direct reports often share different ideas on which skills they most need to improve and which skills to make their top priority. 

Our research highlights comparisons on:

  • The importance and maturity of communications skills
  • The top priority areas for managers and their direct reports
  • Organizational and team factors that best support the modern communicator's overall skill set

Download this research to learn which skills to prioritize and what kind of environment can drive your communications team to perform at its best.