Product Planning Primer for 2019

Differentiate your products and services from other offerings on the market in the planning stage

Analysts: Eric Trenk, John Santoro, Chris Meering

Product planning lays the foundation for successful product management. It establishes the basis for cross-functional teams to plan, develop and introduce products and services, and it ensures that product teams identify the appropriate target customers and markets prior to reaching the product introduction stage.

This research will help organizations develop strategies based on insights about their customer needs, market trends and competitive positions.

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Insights to help you create strong product and service strategies and roadmaps

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