Gartner Research

Improve Customer Retention by Embracing Product Adoption Strategies as a Tech CEO

Help customers achieve value

Expert: Ray Pun

Retaining customers is a key priority for startup and emerging tech firms. To achieve this goal, tech CEOs must embrace a customer success mindset and mandate product adoption programs to help customers achieve value and grow into advocates. Drive your organization to embrace a customer success mindset. Download this research to discover how to plan and execute strategies that can drive customer adoption, advocacy and retention.

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