Gartner Research

Tech Providers 2025: Invest in Disruptive Business Models for High-Growth, High-Margin Opportunities

Optimize growth and defend against disruptors

Analysts: Max Azaham, Mark McDonald, Jeff Chamberlain

Technology providers need to evolve their business models in the face of new technologies, customer demands and stakeholder requirements. Companies that have seized the opportunities of technology have been very open to changing their business models to follow customer demand and market adoption. This will become even more important due to disruptions caused by digital transformation. It is vital for product leaders to not only focus on new technologies and markets but also the key innovations and changes in business models.

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