Experts: Emerging Technologies & Trends Research Team
Experts: Emerging Technologies & Trends Research Team
Gartner research shows that more than 50% of B2B technology buyers are pessimists (that is, they regret their technology purchase decisions). There are upsides to working with pessimist buyers; therefore, understanding the dispositions of pessimist buyers is critical for technology and service providers to unlock returns from their investments. Product leaders should leverage insights from this infographic to optimize and better target their offerings.
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