By 2026, 40% of IT services provider engagements will involve the use of products created by the provider as part of the delivery, up from 15% today. However, IT services companies often lack the discipline of product management to determine if and how a solution built to address the specific needs of one customer will address the needs of the broader market.
Product companies must look beyond an individual customer’s needs and define solutions, messages and go-to-market strategies that target pervasive problems among market segments and are capable of producing sustainable product revenue.
To be successful as a product-focused business and maximize the potential of repeatable, reusable products, IT services companies should follow the three steps outlined in this research note when establishing their product management capabilities and business units.
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