Expert: Suzanne White
Expert: Suzanne White
The role of thought leadership is to demonstrate to analysts and buyers that providers understand trends impacting their target market and customers.
A truly effective thought leadership marketing (TLM) program is not a finite project owned by a tactical team in relative isolation. Instead, it is a long-term initiative involving considerable investment and cross-functional orchestration including content strategy, product marketing, digital marketing, analyst relations and product strategy/management.
Discover how analyst relations leaders can curate cross-functional support and contribute to the business impact by sharing a point of view with the analyst community.
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