Tech CEOs are facing even greater challenges to keep and renew customers during this period of extreme economic uncertainty that has resulted from the pandemic, current worldwide turmoil, inflation, and recession worries.

By getting to know customers better — also allows the executive team to quickly anticipate challenges that customers will be facing in times of uncertainty. Tech CEOs looking to improve business performance management must:

  • Improve the customer experience by inspiring all employees to support a customer-first culture.
  • Adapt to how customers want engagement by listening, applying empathy, and changing their digital approach.
  • Measure the maturity and progress of a customer culture shift by incorporating and monitoring tracking metrics.

Use this research to discover the key focus areas of a customer culture shift.