Gartner Research

Deliver a Unified Retail Commerce Experience Using 3 Top Practices

Experts: Max Hammond, Robert Hetu, Kelsie Marian, Jonathan Kutner, Sandeep Unni, Hanna Karki, Tom Nolan

In the face of rapidly shifting market conditions, retailers must quickly and accurately execute URC processes in order to keep pace with new and emerging customer expectations.  Customer experience and business agility for resilience have become principal competitive differentiators, and retailers that don’t transform their business will find it extremely difficult to deliver a cohesive view of the customer’s interactions.

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