Remove Product Legacy Features to Reduce Complexity

Expert: Clifton Gilley

B2B products often begin as specific solutions to specific problems for a specific target user. Over time, expansion of that value proposition necessarily expands capabilities, which target new and emergent problems to solve and new users to solve them for. 

Yet, every capability in a product incurs incremental cost in technical complexity, pre-release testing, in-life troubleshooting, and ongoing maintenance/support. Legacy features can drain resources, preventing new, better-targeted features from thriving.

To properly manage the life cycle of your existing products, you should focus efforts on identifying product capabilities that have outlived their usefulness and soften the blow of retiring those features / capabilities. Download the full research to learn more. 

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