Leading With Ambition

Analyst: Mark McDonald

When a vision or mission is too ambiguous to act on, technology product leaders create an ambition to guide their strategy. An ambition expresses what a company wants to become in the future to its customers, the market and itself, and helps to avoid lurching from one ad hoc decision to the next.

An ambition can help high tech product leaders effectively address challenges and take advantage of opportunities. This research will help you to:

• Identify the need for a new or updated ambition
• Define the ambition
• Lead using the ambition

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