Gartner Research

Quick Answer: What Differentiators Appeal to Finance Tech Buyers?

Focus on these differentiators to get buying approval

Analyst: Garrett Astler

Differentiation can be difficult to define for finance technology product leaders. 

This research highlights insights from 518 finance techology leaders from the Gartner Functional Business Buyers Survey on how functional business units within organizations approach large-scale software purchases to support their business function.

Product leaders targeting finance professionals will be able to:

  • Build better understanding of finance buyer's priorities
  • Learn what are the top finance software differentiators

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