Gartner Research

Emerging Technologies and Trends Impact on Products and Services Primer for 2024

Discover, assess, monetize and integrate

Analyst(s): Alfonso Velosa, Annette Zimmermann, Elizabeth Kim, Gaurav Gupta

Investing effectively in emerging technologies is crucial for determining the future success of products, enabling businesses to gain market share and boost revenue. Product leaders face risks of poor investment choices and timing that can result in less competitive or even obsolete products and services.

Product leaders can use this research to make critical decisions on when and how to invest in and monetize emerging technologies and trends. This research will guide product leaders to:

  • Identify, analyze and monitor the impact
  • Explore revenue opportunities
  • Make critical investment decision

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