Startup Lift: Refine Your Positioning To Make the Right Pivot

Expert: Mark Wesker

If there’s one constant in the life of a SaaS startup, it’s the pivot (that is, the change in direction). In many respects, the success or failure of a SaaS startup does not just hinge on its technology, product features, or even vision. Instead, SaaS startup success is often due to the right pivot, no matter how large or small that pivot may be.

 To align customer acquisition with the product-market fit, tech CEOs must:

• Refine product positioning to align the company’s SaaS product with the market’s unique and compelling reason to use and buy.

• Evolve positioning toward product-market fit to demonstrate the potential to deliver predictable and repeatable usage and sales.

Complete the form to take a closer look at each aspect of the positioning framework.