Gartner Research

Hype Cycle for Emerging Technologies, 2012

Published: 31 July 2012


This Hype Cycle brings together the most significant technologies from across Gartner's research areas. It provides insight into emerging technologies that have broad, cross-industry relevance, and are transformational and high impact in potential.

Included in Full Research

  • What You Need to Know
  • The Hype Cycle
    • Any Channel, Any Device, Anywhere — Bring Your Own Everything
    • Smarter Things
    • Big Data and Global-Scale Computing at Small Prices
    • The Human Way to Interact With Technology
    • What Payment Could Really Become
    • The Voice of the Customer Is on File
    • 3D Print It at Home
    • New on the 2012 Hype Cycle for Emerging Technologies
    • Fast Movers
    • Other Changes From 2011
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Human Augmentation
    • Quantum Computing
    • 3D Bioprinting
    • Volumetric and Holographic Displays
    • Automatic Content Recognition
    • 3D Scanners
    • Autonomous Vehicles
    • Mobile Robots
    • Internet of Things
  • At the Peak
    • Natural-Language Question Answering
    • Silicon Anode Batteries
    • Speech-to-Speech Translation
    • Crowdsourcing
    • Big Data
    • Gamification
    • HTML5
    • Hybrid Cloud Computing
    • Wireless Power
    • 3D Printing
    • BYOD
    • Complex-Event Processing
    • Social Analytics
    • Private Cloud Computing
    • Application Stores
    • Augmented Reality
    • In-Memory Database Management Systems
    • Activity Streams
    • NFC Payment
  • Sliding Into the Trough
    • Internet TV
    • Audio Mining/Speech Analytics
    • NFC
    • Cloud Computing
    • Machine-to-Machine Communication Services
    • Mesh Networks: Sensor
    • Gesture Control
    • In-Memory Analytics
    • Text Analytics
    • Home Health Monitoring
    • Hosted Virtual Desktops
    • Virtual Worlds
    • Mobile OTA Payment
  • Climbing the Slope
    • Media Tablets
    • Consumerization
    • Biometric Authentication Methods
    • Idea Management
    • Consumer Telematics
    • Speech Recognition
  • Entering the Plateau
    • Predictive Analytics
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels


Hung LeHong Jackie Fenn

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The Hype Cycle: Understanding the pitfalls and opportunities of innovations

How does a Gartner Hype Cycle™ work?

A Gartner Hype Cycle provides an objective map that helps you understand the real risks and opportunities of innovation, so you can avoid adopting something too early, giving up too soon, adopting too late, or hanging on too long. Every Hype Cycle includes five phases:

The innovation trigger starts when an event, like a technological breakthrough or a product launch, gets people talking.

The peak of inflated expectations is when product usage increases, but there’s still more hype than proof that the innovation can deliver what you need.

The trough of disillusionment happens when the original excitement wears off and early adopters report performance issues and low ROI.

The slope of enlightenment occurs when early adopters see initial benefits and others start to understand how to adapt the innovation to their organizations.

The plateau of productivity marks the point at which more users see real-world benefits and the innovation goes mainstream.

The Hype Cycle is more than just a diagram. You also get:

Evidence-backed insight

Hype Cycles tap into deep research, surveys and conversations with technology suppliers and Gartner clients.

An analysis of objective and value

The y-axis measures expectations. The x-axis relates them to the proven value of that innovation over time.

A long-term view

It often takes between three and five years for an innovation to move through the Hype Cycle, but some fall off along the way.

Gartner Hype Cycle is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.

Pick the right provider with confidence

We work with you to select the best-fit provider to avoid the costly repercussions of a poor decision.

Align deal structures and optimize spend

We benchmark pricing against the market so you avoid unnecessary charges.

Reduce complexity and risk

We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.

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