Gartner Research

Maturity Model for Data-Driven Marketing

Published: 07 March 2017

ID: G00321517

Analyst(s): Andrew Frank , Martin Kihn , Christi Eubanks

Summary

Reaching the pinnacle of marketing maturity requires grounding in data and analytics. Marketing leaders need a data strategy to identify opportunities, execute, analyze and optimize programs, and enable cross-channel orchestration. Use this model to map your path to data-driven marketing mastery.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Level 1: Ad Hoc
    • What to Do to Reach the Next Level
  • Level 2: Informative
    • What to Do to Reach the Next Level
  • Level 3: Real Time
    • What to Do to Reach the Next Level
  • Level 4: Predictive
    • What to Do to Reach the Next Level
  • Level 5: Decisive
    • What to Do to Reach the Next Level
  • What to Do Next

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