Gartner Research

Market Insight: Healthcare Market Planning and Strategy for Product Managers, 2019

Published: 23 May 2019

ID: G00389454

Analyst(s): Seth Feder , Anurag Gupta , Lisa Unden-Farboud


Healthcare provider IT spending will reach $144 billion by 2023. Regulations, new care models, health consumerism and blurring industry boundaries drive digital adoption. Product managers selling to healthcare providers must identify industry drivers and engage various buyers to grow.

Table Of Contents


  • Shift to Data-Driven Decisions Propels Investments in Analytics and BI and AI Capabilities for Care Transformation
  • Transformation of “Digital” Healthcare Spurs Cloud-Based Services and Associated Security
  • Beyond-Hospital Needs and Changing Business Strategies Create Industry Fluidity and Corresponding Ecosystem Needs
  • Rise of Business Buyers Places Clinical and Business Positions in Critical Roles in the Healthcare Enterprise Buying Cycle

Background and Context

  • Healthcare Provider Industry Growth Opportunities

The Impact


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