Gartner Research

3 Steps to Driving More Value From Your Most Strategic Marketing Vendor Relationships

Published: 09 December 2019

ID: G00465591

Analyst(s): Colin Reid


Strategic martech vendors are critical to your marketing and business success. As a marketing technology leader, you should regularly evaluate how these relationships are aligned with your business objectives.

Table Of Contents
  • Key Challenges



  • Create a Strategic Martech Vendor Management Program
  • Develop a Governance Program That Includes Periodic Evaluation, Reviews and Action Plans

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