Gartner Research

What Tech CEOs Need to Know About Implementing and Managing Account-Based Marketing

Published: 27 April 2020

ID: G00725086

Analyst(s): Patrick Stakenas , Erin Lloyd Gordon , TJ Singh , Julian Poulter


Over recent years, account-based marketing programs have been aggressively adopted to increase pipeline and revenue, and shorten sales cycles. Tech CEOs can benefit from increased sales conversion by knowing when and how to implement ABM using the Gartner Account-Based Marketing Framework.

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