Gartner Research

Critical Capabilities for Digital Experience Platforms

Published: 02 February 2021

ID: G00467195

Analyst(s): Irina Guseva , Mick MacComascaigh , Mike Lowndes


Organizations use a DXP to compose, manage, deliver, contextualize and optimize digital experiences across multiple channels in B2C, B2B and B2E use cases. This research will help application leaders in charge of digital and customer experiences to find the most suitable vendor for their needs.

Table Of Contents


What You Need to Know


  • Acquia
  • Adobe
  • Bloomreach
  • CoreMedia
  • Crownpeak
  • Episerver (Optimizely)
  • e-Spirit
  • HCL Software
  • Kentico
  • Liferay
  • Magnolia
  • OpenText
  • Oracle
  • Salesforce
  • Sitecore
  • Squiz
  • Analytics and Optimization
  • Applied Artificial Intelligence
  • Architecture and Platform Design
  • Collaboration and Knowledge Sharing
  • Cloud Support
  • Content Management
  • Extensibility and Integration
  • Multiexperience Support
  • Navigation, Search and Insight
  • Personalization, Context Awareness
  • Security and Access Control
  • Account Services
  • Customer Data Management
  • Customer Journey Mapping
  • Presentation and Orchestration
  • B2C Experience
  • B2B Experience
  • B2E Experience

Inclusion Criteria

Gartner Recommended Reading

Critical Capabilities Methodology

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.