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Innovation Guide for Generative AI in Sales

Published: 31 August 2023

Summary

GenAI use cases are continually expanding as new ones emerge, and some are already being implemented. New capabilities offer compelling sales productivity gains, but real risks remain. Application leaders supporting sales can use this guide to better understand the GenAI sales technology landscape.

Included in Full Research

Overview

Strategic Planning Assumptions

Note 1: Prompt Engineering Methods With LLMs and GenAI

Note 2: Classification of GenAI Use Cases as Quick Wins, Differentiators and Transformational

Note 3: General Tasks GenAI Can Complete

Evolving Insights History

Analysts:

Dan Gottlieb, Varun Agarwal, Guy Wood, Adnan Zijadic, Melissa Hilbert

Navigate rapidly evolving challenges

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