Gartner Insights Abstract

Forecast Analysis: CRM Digital Commerce Software, Worldwide

Published: 07 March 2024

Summary

The CRM digital commerce software market will grow at a five-year CAGR of 16% in constant dollars through 2027, reaching $21.7 billion, as adoption continues in B2C and B2B organizations. Technology and service providers can use this report to understand the drivers behind end-user spending growth.

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Overview

Forecast Assumptions
  • Through 2025, 30% of digital commerce budgets for midsize to large organizations will be allocated to expanding beyond their core commerce functionalities and enhancing customer experience, up from 18% in 2022.

  • Through 2026, year-over-year growth of new company adoption for digital commerce by midsize to large B2B organizations will be 10% higher than the overall market’s growth.

  • By 2025, new organization adoption for digital commerce beyond the retail industry will have more than doubled in size compared to 2022.

  • By 2027, end-user spending related to artificial intelligence will contributeabout 11% of digital commerce end-user spending, of which about half will be

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