Published: 22 April 2024
The enterprise high-tech industry is in transition. Product leaders expect growth related to AI with uneven growth in other areas. Product leader strategies focus on simplifying sales, refocusing AI strategies and managing for greater operational efficiency across the P&L.
High-tech executives, including product leaders, expect 2024 to be similar to 2023 in terms of the pace of revenue growth, buyer values and cycle times. However, they see new cost and operational pressures, such as the cost of inference services, the cost and time required to generate revenue, and the R&D investments required in 2024.
Stakeholders value a high-tech company’s ability to generate durable revenue growth above growth-at-all-cost strategies that rely on opportunistic or one-time success.
Operational efficiency is the top enterprise buying priority. Provider solutions will need to go beyond simple cost cutting to changing the cost structure
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