Published: 30 April 2024
A multiyear recovery forecast through 2026 has kicked off with a 50% price increase forecast for 1H24. Despite subdued demand in 1H24, AI data center storage is finally accelerating. Forecast NAND sales growth is 82.8% and 21.4% in 2024 and 2025, respectively, with revenue of $82.3 billion in 2025.
A NAND flash market shortage that started in 1Q24 is expected to persist through 3Q25, with an overall shortage of 2.1% in 2024 and 1.5% in 2025.
Enterprise solid-state drives (SSDs) will outperform other NAND applications in 2024 and 2025 with at least 23% and 44% bit growth, respectively — due to AI storage-related buying activity from hyperscale customers.
Average NAND pricing is forecast to surge by roughly 50% in 1H24 and grow an additional 10% during 2H24 before moderating at a 0.8% increase in 2025.
Due to supply constraints triggering higher prices, NAND flash revenue will
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