Published: 01 May 2024
SMB software spending will be further accelerated by strong intentions to invest in AI-powered software, especially where offerings include new features enhanced by GenAI. This research discusses the opportunities and challenges in selling AI-driven software to the SMB market.
Small and midsize businesses (SMBs), but especially midsize businesses, are prioritizing investing in AI application software because of new features enhanced by generative AI (GenAI), with two-thirds of SMBs intending to invest in AI-powered software.
SMBs’ business operations represent the large opportunity for AI-powered software, including overcoming challenges such as providing high-quality customer support, delivering products and services more efficiently, enabling effective marketing to customers and making up for talent shortages.
While AI-powered software offers a wealth of advantages, these solutions also present security and privacy concerns that could dissuade SMBs from implementing them.
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Analysts:
Mikako Kitagawa
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