Published: 01 May 2024
PRM technologies use business intelligence and AI-based tools to understand and develop the nuances of partner engagement across the channel. By integrating powerful PRM applications, sales operations leaders can enable their channel partners to reach more customers and generate more revenue.
Enterprises generating revenue through and with indirect channel partners have the opportunity for growth and expanded market coverage, but leveraging multiple channels and partners to realize revenues can be complex.
Enabling and incentivizing partners to engage the market, generate demand, and convert opportunities while tracking activity and performance can divert resources from the enterprise’s often under-resourced channel-facing teams.
Competing demands on partners make efficiency paramount, as time spent on channel management takes time away from generating revenue. They are frequently multitasking multiple roles, and many have competing enterprise solutions to take to market.
As a sales operations leader responsible for indirect
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