Published: 07 May 2024
Product analytics is a domain-based application of the analytics platform software market that grew by 6.5% to $3.7 billion in 2022. This research helps product analytics providers differentiate against a convergent digital analytics market, expand to new buyer roles and accelerate time to value.
Increased generative AI (GenAI) investments and innovation over the past 12 months are encroaching upon the positioning of product analytics with overlappingdigital experience (DX) analyticsfunctionalities, thus blurring boundaries for buyers.
Growing interest in customer insights and behavioral understanding for digital products are compelling product analytics providersto cater for new roles and extended use cases.
Persistent customer data and analytics maturity differences force providers to innovate services and support to enable users with a wide spectrum of skills to adopt and grow usage of product analytics.
To compete effectively, providers of product analytics must:
Evolve the differentiators to other digital
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Analysts:
Adrian Lee, Radu Miclaus, Vivek Tomar, Melissa Davis
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