Published: 08 May 2024
Consumer goods organizations are quickly moving to adopt generative AI marketing tools. However, many CMOs struggle to identify constructive use cases for GenAI capabilities. This research helps CMOs navigate the feasibility, benefits and risks of adopting GenAI tools for their organization.
A Gartner survey of consumer goods marketing technology leaders shows over half believe that deploying generative AI (GenAI) will most benefit the areas of marketing automation and customer journey orchestration.
Seventy-nine percent of consumers expect to use GenAI-backed search within the next year.
Existing GenAI tools developed by consumer goods organizations align to external customer tools like summarizing customer reviews and internal employee tools for search and journey orchestration optimizations.
Understand the five marketing use cases for GenAI that consumer goods organizations are already implementing. Identify the most suitable use cases for your organization by considering the benefits and risks
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