Published: 08 May 2024
Chromebooks are losing market share due to their limited customer base and inferior build quality, but there are still opportunities for growth. This research provides technology and service providers with strategies to penetrate emerging markets, target SMBs and enhance product quality.
Chromebook sales have been in steep double-digit decline since 2022 as vendors failed to increase their customer base beyond K-12 education institutions in mature regions.
Chromebook hardware material is less durable, and its high repair costs force users to discard devices after use, creating e-waste and making them less desirable among PC users.
Most businesses, especially large companies, avoid Chromebooks as the devices do not offer compelling features to add to their existing Windows-based ecosystems.
Hardware manufacturers looking to grow their opportunity in the Chromebook market should:
Focus on emerging markets, especially India, by introducing Chromebooks to the proven target market of
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Analysts:
Rounak Bhattacharyya, Mikako Kitagawa, Rishi Padhi, Namrata Banerjee
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