Published: 16 June 2024
Workday represents a big opportunity for service providers due to the continued growth of its market share, a new partner strategy and its international expansion. This research will help service providers identify growth opportunities that align to Workday’s expansion strategy.
Workday’s new partner strategy will facilitate the expansion of partner opportunities in Mexico, EMEA and Asia/Pacific (APAC) in the next few years.EMEA had the highest year-over-year (YoY) growth in 2023, at 35%, while the majority of Workday’s total application services revenue comes from North America.
The Workday partner ecosystem is very controlled, and there are strict requirements for certification, which limits the availability of offshore resources and thus makes this a challenging market to penetrate.
There is an uptick in demand for Workday services in the “other” category, predominantly business process outsourcing (BPO) services (57% YoY growth in 2023), showing
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