Published: 20 June 2024
Midsize CIOs building a business case for Copilot for Microsoft 365 must use a persona-based approach to justify the cost of ownership. With this approach, benefits can be linked to business outcomes rather than attempting to measure intangible productivity gains from automating everyday activities.
Gartner research shows that everyday AI, such as Copilot for Microsoft 365 (M365), provides a 5% to 20% productivity gain on average. It is difficult to link that percentage of everyday productivity improvements to a financial gain, so the business case for M365 Copilot for midsize enterprises is challenging to build.
M365 Copilot requires upfront effort and investment in data management, third-party risk management applications and subscription to other Microsoft services, adding additional investment to the subscription price.
Midsize enterprise buyers prefer annual contracts and to frequently evaluate alternatives, looking to improve short-term ROI. However, the benefits of everyday AI
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