Published: 01 July 2024
Websites are crucial in successful digital marketing. Poor website experiences can stifle business performance and decrease customer satisfaction. CMOs can use this research to define the strategy, assess resource needs and document the defined scope of work for their website optimization project.
Without understanding current website performance, business needs and customer expectations, CMOs embarking on website projects run the risk of additional expenses and extended deadlines.
CMOs who fail to establish a primary objective, define a clear scope of work, and develop a plan to execute will struggle to communicate a website project’s intended business and customer outcomes. This lack of clarity risks creating misalignment among stakeholders, elevating the risk of scope creep and reducing the project’s potential success.
Pinpointing the cost, duration and resources of a website project can be challenging. Without a firm understanding of the redesign’s scope, CMOs and
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Analysts:
Kassi Socha, Nicole Greene
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