Published: 08 July 2024
GenAI is applicable across a range of marketing activities, from helping to create more resonant content to upleveling digital experiences with personalization. Digital marketing leaders can learn about three vendors that apply GenAI to a variety of marketing use cases.
The applications of generative AI (GenAI) offer digital marketing leaders promising opportunities across nearly every aspect of the marketing function. While the full impact of GenAI remains to be seen, digital marketing leaders are working with AI vendors across a variety of use cases. These include scaling content creation to deliver more relevant marketing content across paid, owned and earned channels; activating new channels dynamically; and refining creative based onthe response of a synthetic audience before spending media budget.
The hype of GenAI in the media and developments in other applications of AI have led to a rush of
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Analysts:
Mike Froggatt, Nicole Greene
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