Published: 29 July 2024
Interactive demonstration applications help simplify, accelerate and scale demo creation and delivery across the buying and owning process, decreasing workloads while shortening sales cycles regardless of GTM strategy. Product marketers can use this guide to identify and differentiate providers.
Replacing or augmenting demos of production applications with more easily customizable self-service or live, interactive demos can reduce the time and resources needed to create, schedule and present demonstrations, decreasing costs and shortening sales cycles.
The number of demos required and scheduled through “Get a Demo” calls to action on websites often outstrips sales’ ability to create and deliver them. Further, this contrasts with the preference of buyers to not engage initially with sellers, causing friction. Technology that lets buyers experience product value on their own removes friction while collecting intent data, improving the sales process.
Many software providers have
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Analysts:
David Yockelson, Dan Gottlieb, Charlie Xu, Michele Buckley
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