Published: 15 September 2026
Summary
Communications service providers are seeking AI-enabled solutions for real-time, autonomous customer engagement and revenue growth. This report showcases the use cases and critical capabilities of CSP AI-enabled marketing and sales solutions and evaluates the current standing of market offerings.
Included in Full Research
- Amdocs
- AsiaInfo
- Beyond Now
- Cerillion
- Comviva
- Etiya
- Flytxt
- Huawei
- Oracle
- Salesforce
- Tecnotree
- Whale Cloud
- AI Marketing Campaigns
- Agentic Multichannel Campaigns
- Agentic Microsegmentation
- Marketing Spend Optimization
- Customer Insights
- Sales Performance Intelligence
- Competitive Intelligence Agents
- Campaign Effectiveness
- Hyperpersonalization
- Preemptive Churn Mitigation Agents
- Dynamic Pricing Agents
- Lead Management
- Sales-Auditing Agents
- Configure, Price, Quote
- B2B RFP/RFI Response Agents
- Marketing and Campaign Management
- Marketing and Sales Intelligence
- Predictive Growth and Retention
- Sales and Conversion Management
Critical Capabilities Methodology