Embed your corporate narrative into your company’s culture

Gartner Executive Guidance Q1 2017 Edition

It is more difficult than ever to tell a company story. Organizations are changing more often and growing more complex thanks to a surge in mergers and acquisitions. The resulting mix of different brands, values and cultures can lead to confusion for critical audiences.

Having a narrative isn’t enough

Even the most thoughtful corporate narrative will fail if it isn't used consistently in day-to-day communications. For the average organization, over half of messages about company identity and direction do not use the corporate narrative.

That's because the crucial part to a successful corporate narrative is embedding it into the company culture. The best narratives work by reflecting what employees at all levels believe and do.

Unleashing the Power of a Corporate Narrative

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    About Executive Guidance

    Since 2009, Executive Guidance has provided cross-functional best practices to help management teams make key decisions.

    Each issue focuses on the trends influencing bottom-line performance and provides guidance on how to achieve top-line performance.

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    Competing for Digital Talent (2017 Q3)