Maximize the Impact of Personalization

Organizations that focus their personalized messaging around helping consumers can expect 16% more impact on commercial outcomes than those that don't

Personalization efforts can go too far, especially as consumer anxiety around data collection and use persists. Leaders struggle to find a balance between privacy and the promise of personalization, while also keeping up with emerging technology and growing data sources.

Prioritizing high-value opportunities starts with understanding how personalization can be used to help the buyer to complete their purchase or make a decision. Our 2Q19 Executive Guidance offers lessons learned and proven examples of high-impact personalization.

Read Executive Guidance to gain insight on:
  • How customers respond to personalization

  • The potential risks of personalized experiences based purely on incorporating tactics that demonstrate recognition of personal characteristics

  • How to rightsize data collection and build effective delivery tools

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    About Executive Guidance

    Since 2009, Executive Guidance has provided cross-functional best practices to help management teams make key decisions.

    Each issue focuses on the trends influencing bottom-line performance and provides guidance on how to achieve top-line performance.