Gartner Expert

Arthur Villa

Sr Director Analyst

Arthur Villa is a Research Director in Gartner's Tech CEO team. Primary research coverage is robotic process automation (RPA) and hyperautomation targeted at Tech CEOs, product managers, and product marketers in IT service providers.

Mr. Villa was a VP of product management for Gartner's High Tech and Telecom Programs with global responsibility for product development, go-to-market strategy, positioning and messaging, market intelligence, customer analysis, new product launches, sales training, and other product management activities.

Previous experience

Prior to joining Gartner, Mr. Villa completed an M.B.A. from the Massachusetts Institute of Technology (MIT) where he co-published research for MIT's Center for Information Systems Research. His past experience includes working as a product marketing manager at VMware, IT systems engineer for a $10B+ hedge fund, and other hands-on IT roles within the data center.

Professional background



MIT Sloan School of Management

Research Assistant, Center for Information Systems Research (CISR)


Product Marketing Manager

Areas of coverage

Product and Services Strategy for Tech CEOs

Marketing and Sales Execution for Tech CEOs

Product/Service Design and Creation

Product/Service Evolution and Management

Messaging and Differentiation


M.B.A., MIT Sloan School of Management

B.S., Business and Computer Science, Skidmore College

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Top Issues That I Help Clients Address

1TSPs: How to compete and differentiate across key hyperautomation markets (e.g. RPA, IDP)

2TSPs: How to scale and develop hyperautomation services

3TSPs: GTM strategy on pricing, packaging, segmentation, messaging, and sales presentations

4Buyers: How to select and implement robotic process automation (RPA) tools

5Buyers: Governance and development best practices for RPA