The Gartner 2027 Leadership Vision for Product Marketers and Demand Generation Leaders

• Learn how to realize greater value from AI-powered tech marketing by aligning people, processes and technology around efficiency, growth, governance and innovation.

• Improve go-to-market (GTM) decision-making, prioritization and cross-functional alignment with stakeholders

• Discover how to engage increasingly difficult-to-reach B2B buyers by using AI- and human-generated signals to create trusted content, experiences and connected buyer journeys.

As agentic AI reshapes marketing workflows and buyer behavior, product marketing and demand generation leaders face growing pressure to improve efficiency, demonstrate value and deliver stronger go-to-market outcomes. Success will require more than adopting new technologies. Leaders must rethink how people, processes, technology and channels work together to drive business value and results.

Join Gartner experts to explore the three leadership priorities shaping the future of product marketing and demand generation in 2027. Learn how to realize value from AI-powered marketing, improve GTM alignment and engage increasingly hard-to-reach B2B buyers. Gain practical guidance to improve marketing effectiveness, strengthen strategic influence and create more connected customer journeys.

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