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Gartner Expert
Christy Uher Ferguson
Distinguished VP Analyst
Christy Uher Ferguson is a Vice President, Distinguished Analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on managing and improving team performance. Her areas of focus include hiring and retaining talent, marketing's influence on business outcomes and marketing organizational design, with a focus on building Centers of Excellence. She also covers marketing event strategies and ABM and event technology platforms.
Previous experience
Ms. Ferguson has more than 24 years of B2B marketing experience, including 12 years of high-technology marketing experience for enterprise software and service vendors in marketing leadership positions at Pearson Education (education technology group), Teradata/Aprimo, SDL and ASG Technologies.
She began her career on the agency side of the business developing strategic marketing plans and brand strategies for B2B clients. After transitioning to the tech provider side, she built and led high performing marketing teams. Her global enterprise marketing accomplishments include leading marketing organizations across all key functions: brand management, marketing strategy, demand generation and field marketing teams, that have driven growth and increased corporate marketing productivity and efficiency while building trusted partnerships with executive leadership.
In her most recent role, at ASG Technologies, she transformed the marketing organization and built the company's marketing visual identity, content marketing and demand generation initiatives, including infrastructure to support sales and marketing alignment.
Professional background
ASG Technologies
Vice President, Marketing
SDL
Vice President, Marketing
Aprimo/Teradata
Director, Communications & Content Strategy
Areas of coverage
Marketing Impact
Marketing Planning and Performance
Education
B.S., Marketing, West Chester University
Top Issues That I Help Clients Address
1How to select account-based marketing technologies.
2How to leverage events (face to face and virtual) to drive demand.
3How to develop and implement a thought leadership marketing strategy aligned to buyers and buying streams.
4Hiring and retaining tech marketing talent to impact business performance and the skills necessary to support revenue growth.
5Building Functional Centers of Excellence to support marketing in a TSP