Gartner Tech and Service Providers Expert

Christy Uher Ferguson

VP Analyst

Christy Uher Ferguson is a Vice President, Analyst on the Technology and Service Provider Product Marketer team at Gartner, where she advises clients on improving their demand generation efforts (including event strategy), content marketing and thought leadership efforts.

Previous experience

Ms. Ferguson has more than 20 years of B2B marketing experience, including 12 years of high-technology marketing experience for enterprise software and service vendors in marketing leadership positions at Pearson Education (education technology group), Teradata/Aprimo, SDL and ASG Technologies.

She began her career on the agency side of the business developing strategic marketing plans for B2B clients. In her most recent role, at ASG Technologies, she built and launched the company's visual identity, content marketing and demand generation initiatives, including infrastructure to support sales and marketing alignment.

Professional background

ASG Technologies

Vice President, Marketing

SDL

Vice President, Marketing

Aprimo/Teradata

Director, Communications & Content Strategy

Areas of coverage

Product Promotion and Awareness

Product Marketing Impact

Education

B.S., Marketing, West Chester University

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Top Issues That I Help Clients Address

1How to implement and optimize account-based marketing programs?

2How to leverage events (face to face and virtual) to drive demand?

3How to develop and implement a content marketing strategy aligned to buyers and buying streams?

4How to incorporate multiple channels in account based marketing programs?