Gartner Tech and Service Providers Expert
Christy Uher Ferguson
VP Analyst
Christy Uher Ferguson is a Vice President, Analyst on the Technology and Service Provider Product Marketer team at Gartner, where she advises clients on improving their account based marketing and demand generation efforts. Her areas of focus include the marketing mix: content, calls-to-action and marketing channels, including events.
Previous experience
Ms. Ferguson has more than 24 years of B2B marketing experience, including 12 years of high-technology marketing experience for enterprise software and service vendors in marketing leadership positions at Pearson Education (education technology group), Teradata/Aprimo, SDL and ASG Technologies.
She began her career on the agency side of the business developing strategic marketing plans for B2B clients. In her most recent role, at ASG Technologies, she built and launched the company's visual identity, content marketing and demand generation initiatives, including infrastructure to support sales and marketing alignment.
Professional background
ASG Technologies
Vice President, Marketing
SDL
Vice President, Marketing
Aprimo/Teradata
Director, Communications & Content Strategy
Areas of coverage
Demand Generation
Marketing Impact
Education
B.S., Marketing, West Chester University
Top Issues That I Help Clients Address
1How to implement and optimize account-based marketing programs?
2How to leverage events (face to face and virtual) to drive demand?
3How to develop and implement a content marketing strategy aligned to buyers and buying streams?
4How to incorporate multiple channels in account based marketing programs?